7月24日，2013(第八屆)亞洲戶外用品展覽會(huì)在南京國(guó)際博覽中心盛大開幕。為期4天的展會(huì)，為品牌和觀眾提供了一個(gè)集展示、體驗(yàn)、交流于一體的立體平臺(tái)。來自22個(gè)國(guó)家和地區(qū)的610家參展商(2012年，570家)盛裝登場(chǎng)，其中海外展商共209家，亞洲戶外展的國(guó)際化程度逐年提高。
經(jīng)過八年的發(fā)展，亞洲戶外展逐步成熟和壯大。本屆亞洲戶外展高端品牌云集、專題活動(dòng)薈萃，無論是規(guī)模還是亮點(diǎn)都大大超越往屆。“過去的八年里，亞洲戶外展穩(wěn)步發(fā)展。如今，亞洲戶外展是中國(guó)規(guī)模最大的專業(yè)戶外用品展覽會(huì)，也成為了中國(guó)戶外產(chǎn)業(yè)的晴雨表。每年國(guó)內(nèi)外的戶外品牌商、經(jīng)銷商、代理商、戶外專家聚集于此，共享產(chǎn)業(yè)盛會(huì)。”亞洲戶外展的德國(guó)顧問耶格先生說。
凱樂石、牧高笛、諾詩(shī)蘭、思凱樂、探路者、BEMIS、Black Diamond、Deuter、Lowa、Outdoor Research、OSPREY、Sea To Summit、Smartwool、Vaude等國(guó)內(nèi)外知名品牌繼續(xù)參展，不少品牌展臺(tái)面積都有30%以上的增長(zhǎng)。同時(shí)，領(lǐng)先品牌Gregory、KEEN、LI-NING ADVENTURE、The North Face、Zamberlan 等首次參展，積極融入戶外展的大家庭。
亞洲戶外展的傳統(tǒng)配合活動(dòng)，如亞洲戶外產(chǎn)業(yè)大獎(jiǎng)、服裝秀、亞洲戶外產(chǎn)業(yè)發(fā)展論壇、帳篷展示及體驗(yàn)區(qū)、扁帶區(qū)、攀巖區(qū)等繼續(xù)登場(chǎng)。本屆亞洲戶外展的一大亮點(diǎn)是展會(huì)前兩天即7月24-25日舉辦的第一屆亞洲戶外展中國(guó)攀石公開賽。賽事由國(guó)家體育總局登山運(yùn)動(dòng)管理中心、中國(guó)登山協(xié)會(huì)和The North Face共同主辦，專業(yè)戶外品牌凱樂石(Kailas)全力支持，南京寧菲展覽公司承辦。美國(guó)和中國(guó)等國(guó)家的攀巖健將受邀參與本次賽事并分享攀石經(jīng)驗(yàn)。本次賽事體現(xiàn)了戶外大家庭和諧團(tuán)結(jié)的一面，有助于推動(dòng)攀石運(yùn)動(dòng)在國(guó)內(nèi)的發(fā)展。展會(huì)組辦方專門在南京博覽中心的C廳設(shè)置了攀石、攀巖區(qū)。除了舉辦此次攀石賽，現(xiàn)場(chǎng)還將開展山地救援演示和培訓(xùn)、登山講座、名人訪談等相關(guān)活動(dòng)。每年的參與活動(dòng)的巖友們都說：“亞洲戶外展提供了一個(gè)學(xué)習(xí)攀巖和信息交流的好機(jī)會(huì)。”除此之外，2013亞洲戶外展還推出了電商洽談區(qū)，通過與京東商城、當(dāng)當(dāng)網(wǎng)和蘭亭集勢(shì)等網(wǎng)絡(luò)平臺(tái)合作，亞洲戶外展為品牌和網(wǎng)絡(luò)銷售平臺(tái)提供了一個(gè)專業(yè)化的洽談與合作平臺(tái)，促進(jìn)了中國(guó)戶外產(chǎn)業(yè)網(wǎng)絡(luò)銷售渠道的發(fā)展。
前兩年，和亞洲戶外展同期舉辦的還有亞洲自行車展，今年開始兩個(gè)展會(huì)分開舉辦，2013亞洲自行車展將推遲到10月初舉辦。對(duì)此，亞洲戶外展和亞洲自行車展項(xiàng)目總監(jiān)李皓解釋道：“今年亞洲自行車展的時(shí)間是10月10 -13日。10月份對(duì)自行車品牌來說是發(fā)布次年最新款產(chǎn)品的最佳時(shí)機(jī)；10月的南京風(fēng)景秀麗，秋高氣爽，非常適合騎行，我們還將在10月9日開設(shè)體驗(yàn)日。”
南京即將在8月份迎來亞青會(huì)，2014年8月還將舉辦青奧會(huì)，南京的運(yùn)動(dòng)元素越來越多，山水環(huán)繞的歷史名城正在給人們更多的運(yùn)動(dòng)樂趣和驚喜。
610 Exhibitors Gather at Asia Outdoor 2013
The 8th Asia Outdoor opens at Nanjing International Expo Center on July 24, 2013. Altogether 610 exhibitors (2012: 570) from 22 countries start their four-day show and the number of oversea exhibitors reaches 209. The show provides a perfect platform for communication and brand presenting of the outdoor industry。
Asia Outdoor is growing larger and more mature after eight years’ development. The 8th Asia Outdoor surpasses the previous editions not only on exhibition scale but also on highlights. “In the past few years, Asia Outdoor grew steadily. Now Asia Outdoor has developed into the largest outdoor trade show in China and a flagship show whose influence reaches far outside China. Every year, brands, dealers and outdoor experts from home and abroad gather at this marketplace”， emphasizes Knut Jaeger, Chairman of Asia Outdoor。
Famous national and overseas brands, such as Toread, Kailas, Vaude, Northland, Scaler, Mobi Garden, Sea To Summit, Smartwool, Deuter, Lowa, BEMIS, OSPREY, Outdoor Research and Black Diamond, continue to bring their latest products to the show, and many of them have enlarged their booths area with a growth rate of over 30%. Some leading brands, like The North Face, LI-NING ADVENTURE, Gregory, KEEN and Zamberlan, attend the show for the first time, expecting to be part of the big Asia Outdoor family。
The traditional supporting programs of Asia Outdoor, such as Asia Outdoor Industry Award, Fashion Show, Industry Forum, Tent City and Slacklining Contest, could be found at the show again. A highlight of the show will be the 1st Asia Outdoor-China Bouldering Open on the first two days. The event is hosted by the Chinese Mountaineering Association (CMA) and The North Face, sponsored by Kailas, and organized by Asia Outdoor. Athletes from China, neighboring Asian countries and USA participate in the competition and share the climbing experience with climbing enthusiasts. This event shows the harmony and unity of the outdoor family, who all expect to promote the climbing sport in China. Besides the competition, there are also other activities like the outdoor rescue training and mountaineering lectures providing a good opportunity for study and communication between climbing enthusiasts. This year, Asia Outdoor sets up an E-commerce Matchmaking Area and cooperates with E-commerce platforms, such as Lightinthebox, JD.com and dangdang.com, providing a professional platform for the communication and cooperation between brands and these E-commerce platforms so as to promote the development of Internet sales of the Chinese outdoor industry。
Asia Outdoor and Asia Bike were held in conjunction with each other in the past two years. In 2013, the two shows take place separately for the first time. “Asia Bike 2013 will be held on Oct. 10 to 13 since October is the best time for the bike industry to release the novelties of the next year. In October, a good cycling season in Nanjing, the Demo Day will be set up on October 9 for industry insiders to try on the latest bike products。” explains Richard Li, Project Director of both shows。
The Asian Youth Games goes after the 8th Asia Outdoor in August, and will be followed by the Youth Olympic Games in August 2014. Nanjing, a sports metropolis with profound cultural heritage, is bringing more joy and surprise for friends from both home and abroad。